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Case Study

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Best Kept Secret

BEST KEPT SECRET

Community Builders Inc. x Capital Walls

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Community Builders Inc. commissioned a mural to give Hillside Crossing Apartments a welcoming, family-friendly identity in Schenectady’s Hamilton Hill neighborhood. I co-led the project with artist and educator Rae Frasier, whose childhood home once stood on the site, grounding the work in lived community history. Through public forums and neighborhood canvassing, we gathered local input and translated it into a cohesive digital design rooted in Hamilton Hill’s cultural fabric. Floral imagery represents the area’s diversity, with roses honoring the Black community, lotus flowers reflecting Guyanese heritage, and hibiscus symbolizing Puerto Rican culture. The mural now serves as an authentic landmark fostering pride, trust, and belonging.

Collaboration with Rae Frasier

Hillside Crossing Apartments - Schenectady, NY // October 2021

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Post Results: 

  • Large-scale mural with a  seven-day production timeline

  • Increased occupancy rates for the client

  • Strengthened trust with the surrounding neighborhood

  • Increased community pride and positive emotional response from residents

  • Public ribbon-cutting event open to residents and community members

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