Case Study
Meet Me in the Middle
MEET ME IN THE MIDDLE
Downtown Albany BID X National Grid
During the height of COVID-19, the Downtown Albany Business Improvement District reimagined William Street Alleyway near the MVP Arena as a safe, family-friendly public space. In partnership with National Grid, lighting and public charging stations improved safety, while I transformed the corridor into a 150-foot narrative mural designed to encourage play, reflection, and movement. Outdoor furniture was curated to echo the mural’s aesthetic, creating a whimsical and welcoming environment. What was once a pass-through alley is now an active downtown gathering space supporting local business, public events, and everyday well-being.
Williams Street Alleyway (Next to MVP Arena) Albany, NY // June 2022
Post Results:
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Mural & lighting increased pedestrian safety and walkability
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Regular use for farmers markets, local vendors, and public events
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Increased foot traffic connected to MVP Arena activity and nearby businesses
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Positive shift in mood for commuting state workers and pedestrians
“This project has transformed a dull, blah, industrial looking walkway into a colorful, pleasant and enjoyable space! People in Downtown have used this alleyway for eating lunch, photo shoots, events, and relaxing in the colorful street furniture we purchased to connect with the mural! The learning process was great and we had really good communication regarding certain challenges, weather, foot traffic, etc. It was a super positive experience for us!”
