Troy Academy Lofts

Troy Academy Lofts - Troy, NY // October 2023

Troy Academy Lofts aimed to stand out in a competitive rental market by attracting creative, community-minded professionals ages 24–40. Located just outside downtown Troy, the project aligned with the city’s growing public art culture while highlighting the building’s pet-friendly amenities. What began as a dog park mural evolved into a cohesive, site-wide experience spanning the front entryway, rear dog park, and a large-scale building name installation. The front archway mural welcomes residents with affirming messaging and a color palette inspired by Upstate New York’s natural light cycles, while the dog park mural transforms a highly trafficked amenity into a vibrant social hub. Together, the murals and signage reinforce the building’s identity as a creative, pet-friendly community.